Press release
Calendar item
Media advisory
Press conference - a gathering of reporters for the purpose of learning about new and dramatic developments.
Media availability/briefing -
Story - piece written by a reporter, usually has a byline at the top.
Advancer - A story about an event before it happens.
Brief - a short item, usually without a byline.
Ad - any information contained in print or broadcast space that was purchased.
Editorial - Editorial opinion of the paper; usually on the left hand side of the editorial page.
Column - An individual's interpretation of an issue; usually runs with a photograph of the author and runs about 700 words.
Letter to the Editor - short (300 words) opinion piece usually related to a newspaper report.
Op-Ed - The page opposite the editorial page, where columns and editorial cartoons often run.
CLO - Cut Line Only
VO - Voice Over
VOSOT - Voice Over Sound on Tape
Live
On-camera interview
On the record - Every conversation and/or email exchange with a reporter or editor is on the record and can be used in print or on the air.
Off the record - Almost nothing is off the record unless the source and the reporter have a relationship and a specific understanding based on mutual trust.
On background -Source will not be quoted, the interview or exchange is meant to inform an issue. It's not a good idea to say something on background that you would not like your name attached to.
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