The Office also serves as a broker between the faculty with
their vast reservoir of expertise and journalists, often in
need of an impartial authoritative voice to lend depth and
credibility to their stories. To aid in the daily effort to
put faculty and reporters together, Media Relations has launched
its web-based sourcebook, a database of hundreds of FIU experts
who have self-identified as being open to calls from journalists.
The database is constantly being updated and welcomes new additions
anytime. You may visit the search page or add your own academic
profile by visiting www.news.fiu.edu
Media Relations serves as a central component of the FIU Emergency
Communications Plan. In the event of an emergency-anything
from an approaching storm to a terrorist threat-information
will flow through Media Relations and out to the FIU home page,
the voice mail system, campus media and commercial print and
broadcast outlets. For information about an emergency, dial
305-FIU-HELP anytime.
Maydel Santana-Bravo, Interim Director
santanam@fiu.edu
305-348-1555 office
305-972-8276 mobile
Maydel joined the FIU team in 1995, after five years reporting
for The Miami Herald and el Nuevo Herald .
During her tenure at FIU, she's worked on several high profile
campaigns and events including FIU's 25 th Anniversary, the
founding of the College of Law and the visits of several internationally
recognized personalities such as the Dalai Lama. She is a graduate
of the FIU School of Journalism and Mass Communication and
a former managing editor of The Beacon, the FIU student
newspaper.
Jose Dante Parra Herrera, Coordinator
parraj@fiu.edu
305-348-2716 office
305-297-8180 mobile
Jose came to FIU from the public relations firm of Wragg and
Casas in the summer of 2003. He has more than six years of
experience in the newsrooms of two major South Florida dailies: The
Miami Herald and Sun Sentinel , where he covered
high-profile stories such as the Elian Gonzalez case. He has
a journalism degree from FIU.
Barbara Branas, Media Relations Specialist
branasb@fiu.edu
305-348-2234 office
305-297-8033 mobile
Barbara joined the Media Relations team the day after she
received her bachelor's in Journalism and Mass Communication
from FIU. She has interned with several local television stations
and enjoys working with that media. Barbara has been instrumental
in securing coverage for many FIU events that have received
ample media attention in the last few years.
Press release
Calendar item
Media advisory
Press conference - a gathering of reporters
for the purpose of learning about new and dramatic developments.
Media availability/briefing -
Story - piece written by a reporter, usually
has a byline at the top.
Advancer - A story about an event before
it happens.
Brief - a short item, usually without a byline.
Ad - any information contained in print or
broadcast space that was purchased.
Editorial - Editorial opinion of the paper;
usually on the left hand side of the editorial page.
Column - An individual's interpretation of
an issue; usually runs with a photograph of the author and
runs about 700 words.
Letter to the Editor - short (300 words)
opinion piece usually related to a newspaper report.
Op-Ed - The page opposite the editorial page,
where columns and editorial cartoons often run.
CLO - Cut Line Only
VO - Voice Over
VOSOT - Voice Over Sound on Tape
Live
On-camera interview
On the record - Every conversation and/or
email exchange with a reporter or editor is on the record and
can be used in print or on the air.
Off the record - Almost nothing is off the
record unless the source and the reporter have a relationship
and a specific understanding based on mutual trust.
On background -Source will not be quoted,
the interview or exchange is meant to inform an issue. It's
not a good idea to say something on background that you would
not like your name attached to.
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