So far, the sales campaign by Real Inmobiliaria, a developer based in
Monaco, appears to be succeeding.
At an average of $149 a square foot -- comparable to prices of some
apartments in Miami's Brickell area -- the agency has sold, in less than a
year, the 31 apartments and studio units in its first project, the Monte
Carlo-Palace, a four-story building whose black facade dominates peaceful
Fifth Avenue, between 44th and 46th streets.
The majority of buyers are Spanish and Italian concerns that otherwise
would pay up to $2,000 a month to house their executives at the best
Havana hotels.
A few blocks from the Monte Carlo-Palace, on 42nd Street between Third
and Fifth avenues, the foundations are being laid for the three-story
Havana-Palace, another Real Inmobiliaria project. Several of the 71
apartments and studios have already been spoken for by foreign
investors. Amenities offered
Prices range from $102,800 for a 581-square-foot studio on the ground
floor to $447,000 for a 1,400-square-foot, two-bedroom, fourth-floor
apartment with a spacious balcony.
Inmobiliaria Real, whose president is Monaco investor Jean-Pierre
Pastor, was among the first companies to obtain a license to build and
sell apartments after Cuba passed legislation allowing foreign investments
in 1995.
The legislation allows real estate investments if the property is used
for private homes, for tourists or for employees of foreign companies.
A 15-minute drive from central Havana, Miramar appears to be the
neighborhood favored by foreign investors and the Cuban government for new
apartment and office projects. The neighborhood was once the home of
wealthy Cubans, but now many of its mansions are occupied by foreign
diplomats and high government officials, or have been refurbished to serve
as embassies or guest houses for visiting dignitaries.
Costa Habana, a Cuban-Spanish consortium, is building a 175-unit
apartment complex named Jardines de Quinta Avenida (Fifth Avenue Gardens)
on Fifth Avenue, Miramar's elegant thoroughfare lined with parks and palm
trees. British-Cuban venture
Last month a Spanish firm, Nuevo Futuro Construcciones y Contratos,
formed a mixed-capital venture with the Cuban government firm Inmobiliaria
Lares to build residential complexes for foreign investors.
The joint venture, known as Parque Oeste, advertised that the
apartments ``will be built on land that has been researched by legal
experts.''
The precaution appears designed to avoid claims by U.S. citizens or
Cuban exiles like those that have been made against other properties in
Havana by former owners whose property was expropriated after Fidel Castro
took power in 1959.
Not surprisingly, the possibility of future strife is absent from the
builders' publicity.
A brochure for the Havana-Palace penthouse says it will have a
panoramic view of Havana, described as ``an authentic paradise for sweet
living.''Luxury apartments rise in Havana, attract foreign investors
Copyright © 1998 The Miami Herald