Integrated Communications Council
FIU PRSSA has joined AdScene and AWC to form the INTEGRATED COMMUNICATIONS COUNCIL
What is ICC? The Integrated Communications Council (ICC) is a governing student body council that aims to:
- promotes academic, professional and social integration between students in all areas of mass communication (i.e. advertising, broadcasting, journalism and public relations)
- cultivates strong relationships between student organizations with the School of Journalism and Mass Communications
- generates excitement about SJMC programs
- creates a strong interdisciplinary network of peers
Why was ICC created?
As the communications market worldwide fuses into an Integrated Marketing Communications (IMC) environment, professionals in our field are expected to understand why integration is key and be diverse in though, experiences and knowledge. In an effort to increase student involvement and academic and professional advancement, presidents of three SJMC student organizations have worked diligently to establish the Integrated Communications Council (ICC). Integration is the theme!
Who is part of ICC?
ICC is lead by a group of SJMC students. Each member of the ICC Board was selected because they are actively involved in AdScene, AWC and PRSSA, and committed to the success of our school and students. Their individual goal is to promote SJMC throughout FIU, and organize events to foster the integration of the SJMC student body to enhance the student experience.
Who created ICC?
In the fall semester of 2008, Maria Alexandra Sanchez, president of the Florida International University PRSSA (Public Relations Student Society of America) and Ashley Artiles, president of the AdScene (The American Advertising Federation student chapter), envisioned their student clubs working toward the same goal: academic excellence, professional development and networking skills, and realized that INTEGRATION was the only option!
What was the inspiration for ICC?
After Artiles and Sanchez returned from SJMC 2008 summer abroad programs in Seville and Berlin, they met to discuss the future of their individual student clubs. Their newly acquired international perspective helped them realize how communications efforts are deeply integrated worldwide. ICC was born.
How is the ICC a benefit for FIU's School of Journalism and Mass Communications?
With the help of the ICC leaders, teachers and staff are witnessing a refreshing wave of enthusiasm from the student body. This is a step in the positive direction when only half a year ago, students, faculty and staff were facing the possibility of SJMC closing.
What will ICC do?
The ICC is dedicated to providing a variety of quality on and off-campus programs and activities that will enhance the FIU SJMC student-experience. This new council will aid in the transition from college to the professional world, integrate academic and experiential learning in all areas of communications, and facilitate student development by maximizing our comprehension of the integrated communications world we live in.
