NAME:_________________________________________________________   SOCIAL SECURITY #  __________________________

DEFICIENCIES:______________________________________________________________________ CATALOGUE YEAR ________
 

SJMC REQUIREMENTS   (9 CR. HRS)                                         CREDIT     SEMESTER TAKEN        GRADE

MMC  3003  MASS COMMUNICATION ORIENTATION (0)
MMC  3104  WRITING STRATEGIES (3)  (Prereq:  Grammar Test)
MMC 3602   MASS MEDIA AND SOCIETY  (3)
MMC  4200  MASS COMMUNICATION LAW & ETHICS   (3)

TRACK REQUIREMENTS (26 CR. HRS.)

ADV  3000     PRINCIPLES OF ADVERTISING  (3)
PUR   3000     PRINCIPLES OF PUBLIC RELATIONS  (3)
ADV  3200    CREATIVE CONCEPTS  (3)
VIC    3002    VISUAL DESIGN FOR MEDIA  (Effective Fall 2001) (1)
RTV   3201    VIDEOGRAPHY BASICS  (Effective Fall 2001) (1)
ADV  3200    CREATIVE CONCEPTS   (3)
ADV  3500   ADVERTISING STRATEGY RESEARCH(prereq:  ADV 3000 & MMC 3104)   (3)
 

Please Choose a Track (Creative or Account Management, not both)

CREATIVE TRACK (Prereq:  Grade of “B” or better in ADV 3200, ADV 3000, MMC 3104, VIC 3002, RTV 3201, competency in "In Design" & full admission into upper division program)	ACCOUNT  MANAGEMENT TRACK
ADV 4101 ADVANCED PRINT CONCEPTS(3)	ADV 4300 MEDIA PLANNING (3) (Prereq:  ADV 3000, MMC 3104 & full admission into upper division program)
ADV 4103 RADIO/TV CONCEPTS(3)	One of the following courses:  MAN 3035, PAD 3413, OR URS 4643  (3)

MMC 4410 INTEGRATED COMMUNICATIONS CAMPAIGNS (3)
(Prereq:  Grammar test score of 78, MMC 3104, & all other track requirements except ADV 4930)
ADV 4930 ADVERTISING SEMINAR (3)
(Prereq:  MMC 3104, ADV 3000, PUR 3000, & PUR 4101 or  ADV 3200 and instructor's permission)

ONE DEPARTMENTAL ELECTIVE FROM THE FOLLOWING (3 CR. HRS.)

JOU   3003 PRINCIPLES OF JOURNALISM  (3)
MMC 4936 SPECIAL TOPICS  (Advertising) (3)
MMC 4945 COMMUNICATION INTERNSHIP (3) (Prereq:  Faculty Advisor’s Approval)
PUR  4101  PUBLICATION EDITING AND DESIGN  (3)  (Prereq:  MMC 3104, PUR 3000 & ADV 4101)
RTV  3000 PRINCIPLES OF TELEVISION (3)

UPPER DIVISION LIBERAL ARTS ELECTIVES (9 CR. HRS.)
Select one upper division course  (3000/4000 level) from each area.

ANTHROPOLOGY/SOCIOLOGY  (3)
PSYCHOLOGY  (3)
SPEECH COMMUNICATIONS-COM 3110** (3) (EFFECTIVE SUMMER 2000)
** IF 1000/2000 ALREADY TAKEN, MAY TAKE VISUAL ARTS, POLITICAL SCIENCE OR INT'L RELATIONS

AREA OF CONCENTRATION - UPPER DIVISION (15 CR. HRS.)
Select upper division courses (3000/4000 level) only.
Do not duplicate courses selected in liberal arts electives above.
DO NOT TAKE MAR 4323, MAR4613, MA4 4333 (EFFECTIVE SUMMER 2000)

AREA OF CONCENTRATION:  _____________________________________________________________________
1. ___________ _________________________________________ _____ _______________ _______
2. ___________ _________________________________________ _____ _______________ _______
3. ___________ _________________________________________ _____ _______________ _______
4. ___________ _________________________________________ _____ _______________ _______
5. ___________ _________________________________________ _____ _______________ _______

NOTE:    MINIMUM CREDIT HOURS REQUIRED FOR GRADUATION 122
                OTHER NON-SJMC COURSES MAY BE NEEDED FOR GRADUATION.
 
 
 

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